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TOY-BE Entertainment Inc & Adways Co Ltd	Update Date: 11/06/08
Date Announced: 08/15/08
Value (million $USD): 1.9 million U.S. Dollar 205.0 million Japanese Yen

Status: Completed

TRANSACTION DETAILS
Date Announced	08/15/08
Date Originally Announced	08/15/08
Format	Acq. Maj. Int.	Acquisition techniques	Not Applicable
Attitude	Friendly	Agency	n/a
Value	1.9 million U.S. Dollar 205.0 million Japanese Yen	Advisor Fees	n/a

SYNOPSIS
JAPAN - Adways Co Ltd acquired a 78.2% interest in TOY-BE Entertainment Inc, a developer and operator of mobile Internet site, for 205 mil Japanese yen ($1.856 mil US).

TARGET
Name	TOY-BE Entertainment Inc
Industries	Information retrieval services; Telephone communications, except radiotelephone; Services allied to motion picture production
City	Setagaya-Ku, Tokyo
State	n/a
Nation	Japan
Incorporated in	n/a
Public Status	Private
Business Description	TOY-BE Entertainment Inc, based in Tokyo, Japan, develops and operates mobile Internet site. The company was founded in 1981, and it also produces motion picture movies.
Advisors	NULL
Target Sales	5.6 million U.S. Dollar 625.5 million Japanese Yen

ACQUIROR
Name	Adways Co Ltd (Mothers : 2489)
Industries	Advertising, nec; Computer programming services
City	Shinjuku-Ku, Tokyo
State	n/a
Nation	Japan
Incorporated in	n/a
Public Status	Public
Business Description	Adways Co Ltd, based in Tokyo, Japan, provides affiliate advertising services through personal computers and mobile phones. The operations are carried out through the following divisions: Internet affiliated advertising, Mobile affiliated advertising, and others. The Group has one subsidiary in China.
Advisors	NULL
Acquiror Sales	51.7 million U.S. Dollar 5.49 billion Japanese Yen

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